Snake Bitten

Industry experts were expecting Snakes on a Plane to drop in about 25 million over the weekend. It didn't reach that mark, infact after all of the hype and buzz the movie is a bit of a disappointment. But let's not count Snakes out yet.
SoaP managed to teach us a few things about marketing movies and will likely be a benchmark for the way movies are advertised to audiences in the future. In a computer heavy world Snakes hit moviegoers where it counts...on their blogs, on their myspace accounts, and all over the web in general.
Look for movies in the future to try many similar tactics in the coming years...and expect it to work. Granted, the idea didn't work so well for this movie, but lest we forget this was a horror movie featuring snakes. When a good movie can build a 'net buzz like this then it will likely catapult it to another level.
So despite the cheese and the B level production Snakes is a winner for New Line Studios and for movie companys in general.

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